What is Analytics and Why is it Important?
Analytics is about using data to be be better informed when planning or acting. Analytics are not new to education but developments both inside and outside the education system have recently stimulated a new wave of interest and innovation both in the kinds of questions analytics can be applied to and in the techniques available. The New Media Consortium/EDUCAUSE Learning Initiative Horizon Report, 2012 Higher Education, and others have identified analytics as a key trend with impact ramping up in the short to medium term and the range of applications with demonstrable benefits grows on a monthly basis.
To make the most of the opportunities that analytics offers, and to avoid running into problems, we should understand the subject before deciding how to adopt analytics at a personal, departmental or organisational level. This page brings together a selection of resources that explore issues that are pertinent to educational organisations and which draw out some of the developments as of late 2012.
A selection of the key themes emerging in relation to analytics are explored in a series of papers produced by JISC CETIS. These papers contextualise the issues with reference to post-compulsory education and they are aimed primarily at managers and early adopters who are interested in the opportunities that analytics offers if used in ways that match their organisational strategy and culture.
Access the publications
- Analytics; what is changing and why does it matter
- Analytics for the Whole Institution; Balancing Strategy and Tactics
- Analytics for Learning and Teaching
- Analytics for Understanding Research
- What is Analytics? Definition and Essential Characteristics
- Legal, Risk and Ethical Aspects of Analytics in Higher Education
- A Framework of Characteristics for Analytics
- Institutional Readiness for Analytics
- A Brief History of Analytics
- The Implications of Analytics for Teaching Practice in Higher Education
- Infrastructure and Tools for Analytics
NEW: A second series, comprising case studies, has now been begun and is available from the JISC CETIS Publications Site.
JISC CETIS Staff Blog Posts
These are less formal publications, notes on technical work and opinion-pieces that discuss or make reference to analytics.
Tracking Google Sheet views with Google Analytics using GA Beacon (and a Google Apps Script Measurement Protocol snippet)
Posted: February 25, 2014, 1:11 am
Tapping the rhizomes of open learning with FeedWordPress, (your personal analytical de-cloaking device)
Posted: December 5, 2013, 2:18 pm
Posted: November 6, 2013, 11:35 am
Posted: October 31, 2013, 2:11 pm
Posted: October 17, 2013, 4:18 pm
Posted: September 19, 2013, 3:15 pm
Exploring Google Analytics event tracking to validate MCQs with options for advanced cohort analysis
Posted: September 17, 2013, 12:12 pm
Posted: September 16, 2013, 11:16 am
Posted: July 19, 2013, 9:52 am
Posted: July 8, 2013, 8:58 am
For more posts, please consult the archive.